As I Flow, the story behind OAXO's first collection
Deel
How happy I am that you are here!
Today, I'd like to take you on a journey, a journey that began with a dream and has now become a reality with the launch of our very first collection, AS I FLOW. This is more than just a clothing collection; it's a celebration of you, of me, of all of us.
Today, I'd like to take you on a journey, a journey that began with a dream and has now become a reality with the launch of our very first collection, AS I FLOW. This is more than just a clothing collection; it's a celebration of you, of me, of all of us.
As I Flow
Do you recognize it? That as women, we are constantly in motion? From early morning to late evening, from one role to another. Sometimes full of energy, sometimes searching. Sometimes loud and confident, sometimes soft and reflective. We are so many different versions of ourselves, and you know what the most beautiful thing is? All of them are allowed to exist.
That is precisely the essence of As I Flow. It is an ode to that beautiful movement in our lives. The power to grow, to change, and above all: to move in your own, unique direction. It's about true, pure beauty and the wonderful freedom to be who you are, in every phase of your life.
A song from the heart
To capture this feeling, I did something very special. Especially for this campaign, I wrote a song: “OAXO - As I Flow.” Every word is imbued with the philosophy of OAXO. It’s my way of taking you into the soul of our brand and letting you feel what drives us.
I warmly invite you to pause, listen, and let yourself be inspired:
Freedom in motion
At OAXO, we design clothes that move with you. Literally! Every item is designed to be worn in at least two ways. This way, your clothes adapt to your day, your mood, your version of today. No hassle with boxes or fleeting trends, but pure freedom to combine and shine.
Our philosophy rests on three pillars that I lovingly share with you:
1. Versatility: One garment, multiple possibilities. Your wardrobe, your rules.
2. Sustainability: With respect for our planet and the people who make our clothes. We choose 100% natural fabrics and produce fairly here in the Netherlands.
3. Freedom: The freedom to be who you are, to feel comfortable and beautiful, every single day.
With AS I FLOW, I hope to inspire you to celebrate your own movement, embrace your own style, and feel free and powerful every day. Welcome to the OAXO family, where your story and your movement are central.
Love,
Pleunie
Founder OAXO